McDonald’s Drops Ad After Pit Bull Owners Bark


LOS ANGELES – McDonald’s has apologized and pulled an ad that came back to bite it.

 

The ad said eating a Chicken McBite was less risky than petting a stray pit bull, shaving your head, naming your son Sue or giving friends your Facebook password. It enraged pit bull owners and their supporters.

 

The radio ad for Chicken McBites only ran for a few days in the Kansas City area before the complaints started. The campaign against the ad circulated on social media sites, and the apology was delivered the same way. People who called a well-publicized toll-free number got a recorded apology.

 

“The ad was insensitive in its mention of pit bulls. We apologize. As soon as we learned of it, we tracked the source and had the local markets pull the ad immediately. We’ll do a better job next time. It’s never our intent to offend anyone with how we communicate news about McDonald’s,” Ashlee Yingling, spokesman for McDonald’s Corp., said Monday, quoting from the apology.

 

“I found it extremely offensive and reckless,” said Rachele Lizarraga of Sacramento. “Why would you try to promote the safety of food?”

 

Lizarraga, who owns a pet-sitting business and is social media coordinator for Chako Pit Bull Rescue, started a Facebook page called “Pit Bulls Against McDonald’s,” launched an online petition calling for an end to the ad and started one of many Twitter threads.

 

Many of the 8,200-plus people who liked the Facebook page said an apology wasn’t enough – they wanted a donation to some pit bull organizations and a McDonald’s ad featuring a pit bull.

 

Others thought the apology was enough.

 

“We are just asking them to promote positive pit bull imagery. We are not asking for donations. I don’t think that should be a demand,” Lizarraga said.

 

“It was stupid marketing, playing into the media hysteria about pit bulls,” she added.

 

“The McDonald’s response was immediate, unambiguous and apologetic – not sure what more anyone could ask. I’ll soon be ordering those McBites, and likely lovin’ it,” radio host and syndicated pet columnist Steve Dale wrote Sunday.

 

The campaign against the ad built swiftly and fiercely Friday. Then the ad disappeared, except on YouTube and online.

 

It was not a national radio ad, Yingling said. “Working with the local market, we took immediate action to pull the ad and apologized for the mistake. Again, it’s never our intent to offend anyone,” she said.

 

She did not say if McDonald’s would be making any pit bull rescue donations or making an ad with a pit bull.

 

“I am pleased that they pulled the ad after their customers spoke out about it. Not all companies listen so closely to their customers so I appreciate that they did – and so quickly,” said Stephanie Filer, communications manager for the Animal Rescue League of Iowa and a member of ARL Pit Crew Club.

 

She posted an illustration, showing a box of McDonald’s Chicken McNuggets and a pit bull laying on its back with the caption “Which is safer? Eating this? Petting this?”

 

She also posted a photo of herself and her pit bull named Freedom with a word bubble describing the ad. It read: “Hey McDonalds – I created an ad on Facebook that went viral today, on behalf of the ARL Pit Crew Club because my pit bull was a STRAY.”

 

Laura Goldman, senior social media writer for ilovedogs.com, was one of the first to post about the ad. Friday was the second highest traffic day ever on their website, said Goldman, who has two rescued pit bulls of her own.

 

“It made me really angry. It seemed like a stupid advertising campaign, insinuating eating their food is risky. I would rather pet a million stray pit bulls that eat one pink slimy Chicken McBite,” she said.

LeBron James’ mom charged with assaulting a parking valet

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MIAMI BEACH, Fla. — The mother of Miami Heat basketball star LeBron James was arrested by Miami Beach police after she reportedly assaulted a valet worker because it was taking too long to have her car delivered.

 

Police said Gloria James had a strong odor of alcohol on her breath and her eyes were bloodshot when officers arrived at the hotel about 4:47 a.m. Thursday.

 

Police said several witnesses supported valet worker Sorel Rockfeller’s account of the alleged assault.

 

Gloria James was taken to the Miami Beach Police Department, where she was issued a Promise to Appear on charges of simple battery and disorderly conduct. A police report says she was released to Miami Heat executive Steve Stowe.

 

Gloria James pleaded no contest to DUI and other charges in 2006.

 

It was a rough night all-around for the James family as LeBron’s Heat lost to the Milwaukee Bucks 90-85.

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Corey Harrison, was arrested for battery Sunday night after apparently getting into a fight at a local Big Bear, Calif. watering hole.

An employee of Murray’s Saloon and Eatery at 672 Cottage Lane flagged down a passing deputy when Harrison and another customer got into an argument shortly before 10 p.m. Wiltshire did not know the nature of the argument or why Harrison was in Big Bear Lake.

Corey Big Hoss Harrison, Pawn Stars

Maybe he was haggling over a bar tab?

Corey Harrison, otherwise known as “Big Hoss” to fans of History Channel’s popular reality series Pawn Stars, was arrested for battery Sunday night after apparently getting into a fight at a local Big Bear, Calif. watering hole.

Visit resort town then go to jail? Sounds like a bad trade to us.

RELATED: Raising Sextuplets Dad Arrested

Harrison, the grandson of Gold & Silver Pawn Shop patriarch Rick Harrison, was taken into custody on charges of battery and obstruction, both misdemeanors, a spokesperson for the San Bernadino Police Department tells E! News.

“He got into a verbal argument and the security guard saw it escalating,” said the spokesperson. “A deputy was in the area and was flagged down by security.”

The Sheriff’s Department tells E! News while security and the deputy were trying to get control of the situation, Harrison pushed the security guard and the deputy. The Las Vegas native was found to be under the influence of alcohol.

“He was arrested and taken to jail and held until he was able to care for himself,” said the spokesperson.  After several hours in a Big Bear pokey, Harrison was cited and released without bail at approximately 8 a.m.

“He was cooperative and apologetic this morning,” the spokesperson adds.

No word yet on a court date, but Big Hoss will have to return to San Bernardino County to answer the charges. Once the police report is complete it will be sent to the D.A. who will ultimately decide what Harrison is charged with.

The History Channel so far have not returned calls for comment.

Before getting into the tiff, Harrison confirmed plans to pay a visit to the area in a tweet on Saturday: “24in of snow in Big Bear tomorrow im on my way as we speak and this i phone hot spot up grade is the s—t.”

 

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Trevor Bayne Becomes Youngest Winner in Daytona 500 History

DAYTONA BEACH, Fla. — For all the talk of a new track surface, a different style of racing and promises of the “wildest” Daytona 500 ever, Sunday’s much-anticipated NASCAR season-opener still ended up like so many of those that have preceded it — decided in the final laps.

Making his first ever Daytona 500 start, 20-year old rookie Trevor Bayne held off Carl Edwards, David Gilliland and Bobby Labonte earning the venerable Wood Brothers team its fifth Daytona 500 victory and first since David Pearson’s win in 1976.

“Am I dreaming? Is this real,” Bayne exclaimed to his team on the radio as he crossed the finish line and headed to victory circle, where he was too young to even drink the traditional celebratory champagne.

It was wild, all right, in that it easily set a new record for caution flags (16) and lead changes (74), but in the end it was a a great show of poise headed to the checkered flag that made Bayne the youngest winner of NASCAR‘s most prestigious trophy in the history of the sport.

A five-car accident at the front of the field with four laps remaining n the 200-lap regulation period set-up the first of two green-white-checkered overtime periods and all-but-eliminated several of the strongest cars including Ryan Newman, Regan Smith and Clint Bowyer who exchanged the lead in the closing 15 laps.

Robby Gordon’s spin on the first re-start sent cars scrambling and fan favorite Dale Earnhardt Jr.’s No. 88 Chevrolet was collected in the melee setting up the final two lap shootout among Bayne and the veterans.

While two-car “pods” typically led the way, the rest of the field was frequently spread out and three-wide as it had been in previous years. Cars were between 10-20 mph faster when they ran in pairs and the strategy of picking the right partner was fundamentally as important as having a good set of tires.

And it didn’t matter whether you were teammates or even drove the same make of car.

Of course, the options became limited very early on as some of the pre-race favorites were eliminated long before the halfway mark.

On lap 29, a 14-car crash triggered by a collision between teammates Michael Waltrip and David Reutimann collected five-time defending Sprint Cup Series champ Jimmie Johnson and two of his other three Hendrick Motorsports teammates, Jeff Gordon and Mark Martin along with a pair of Roush-Fenway Racing Fords.

Engine failures ended the day early for Richard Childress Racing teammates Kevin Harvick (lap 22) and Jeff Burton (lap 94), who won one of Thursday’s qualifying races and was fastest in the final three practice sessions.

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Harry Fogle, Golden Gate, Bay Bridge worker, dies

Harry Fogle, who is believed to be the last survivor of the men who worked on the construction of both the Bay Bridge and theGolden Gate Bridge, died at a Roseville hospital of natural causes Feb. 10.

“He was 97 and he was tired,” said his daughter JoAnn Tripp. “It was time.”

He was born on a dairy farm in Wisconsin in 1913; it was so long ago that the farm had no electricity. He worked as a painter in the Midwest and came to California in 1935 for a job on the Bay Bridge painting the towers and the long supporting cables called suspender ropes. He worked 400 to 500 feet above the bay waters, and was paid $11 a day in the depths of the Great Depression.

“I felt I was lucky to have a job,” he said in an interview with The Chronicle last year.

There was no safety net on the Bay Bridge, and between 24 and 28 men died during construction, with a fatal accident nearly every six weeks.

In 1936, he transferred to the unfinished Golden Gate Bridge, working again as a painter, often on the 746-foot-tall towers and the main cables – on what was called the “high gang.”

He said he thought the Golden Gate was a better job, and safer. It had a better safety record than the Bay Bridge, though 11 men were killed during construction, 10 of them in a single accident in February 1937.

When the Golden Gate Bridge was finished in 1937, Mr. Fogle stayed on as a painter. He also worked as a painter on the Carquinez Bridge, but returned to the Golden Gate and retired in 1976, when he was 62. The bridge district gave him a party when he left, and Mr. Fogle hoped to attend events planned for the 75th anniversary of the Bay Bridge in November, and the Golden Gate next May.

Mr. Fogle lived in Citrus Heights (Sacramento County). In his last years, he was delighted that people he met honored him for his work on the bridges. “You know, people are really interested in what I did,” he told Tripp. “Go figure that!”

Only a handful of men worked on both bridges, and as far as can be determined he is the last survivor.

“It looks like we are at the end of the line,” said Mary Currie of the Golden Gate Bridge district.

Mr. Fogle is survived by his wife, Marie; two daughters, JoAnn Tripp of Fair Oaks (Sacramento County) and Judith Kemp of Cool (El Dorado County); a son, Steve Fogle ofRohnert Park; seven grandchildren; and eight great-grandchildren.

A memorial service will be held at 2 p.m. today at the East Lawn-Sierra Hills Memorial Park, 5757 Greenback Lane, Sacramento.

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Night tour of New Orleans’ abandoned buildings reveals world of homeless living amid ruins

Mike Miller

Mike Miller

NEW ORLEANS — The dark blue rescue van pulls up in front of a sad shell of a house, a few blocks from the police station and criminal court. It’s turning into a cold January night.

Slipping on gloves, social workers Mike Miller and Katy Quigley head in.

“Homeless outreach! Anybody home?” Miller shouts as he climbs over a balcony and up a flight of stairs.

No one’s home. But the signs of life are disturbing: A slept-on mattress, bits of food, smells of urine and feces.

It’s creepy: The upstairs apartment hasn’t been touched since Hurricane Katrina. There’s paperwork, letters, clothing, medicine bottles, a child’s stuffed animal, a Star Wars X-Wing fighter plane on the carpeted stairs.

A business card they left on the fetid mattress during their last trip is gone. That’s a good sign.

They move on.

At an abandoned 100-year-old factory, they find a few squatters. The factory has become a spot for day labourers working for temp services, restaurants, construction crews. The wages and tips, plus side tricks like collecting aluminum cans, aren’t enough to get them into an apartment since rents skyrocketed after the storm.

Quigley pauses outside a room overlooking the factory floor. “On New Year’s Day a guy was hit by a cab and killed on Claiborne and Gravier on his way to his temp job,” she says. “He lived right here.”

In a former workers’ locker room, James Bragg, a 35-year-old out-of-work carnival worker from Illinois, is buried under blankets with his girlfriend in the dark. His left eye doesn’t blink; it’s bruised and bloodshot from being hit with a pipe.

When the carnival season ended, he said, “We come down here with about $600.” But he was robbed on Bourbon Street, and after they ate through savings living out of a hotel before they came across the factory in a downpour of rain a few months ago.

“It’s better than sleeping on sidewalks,” he says.

An ex-convict from New Orleans lives in the next room. He’s arranged his living quarters like a prison cell — neat and tidy and cold. He’s lined up hand sanitizer, hair lotion, a broken mirror to shave in, water jugs, stacked clothes — one stack for boxer shorts. A hole in the floor looks onto the ground floor, and he uses it as an outhouse.

___

Enter America’s Queen City of Blight.

More than five years after Katrina, New Orleans is struggling to deal with about 43,000 blighted residential properties — in various states of neglect and collapse. The city has a larger percentage of blighted properties than any other U.S. city, about a quarter of its housing stock.

And in these wastelands, an estimated 3,000 homeless find refuge every night. They are wretched people suffering from mental illness, disability or substance abuse, or simply down-on-their-luck working poor. They can be found sleeping in schools, rundown shotgun-style houses, warehouses, sprawling factories and even funeral homes and hospitals.

Any vacant place works.

UNITY of Greater New Orleans, a collaboration of 63 homeless agencies, has been running sweeps across the city every week for more than two years looking for “the sickest of sick puppies,” as Miller puts it.

“Worked someone out of there, someone out of there,” Miller says, pointing as he drives through Mid-City. “It is every neighbourhood in New Orleans: People living in abandoned buildings. There’s not one neighbourhood where we haven’t pulled someone out.”

Miller, a 31-year-old part-time bartender and street-smart transplant from Illinois, and Quigley, a 52-year-old mother who’s worked much of her life with the poor and homeless with HIV and AIDS, sit in the front van, smoking cigarettes. They scan the streets for homeless and swap stories about people sleeping under piers on the Mississippi River or in the shadow of the cathedral in Jackson Square. One guy fell off a 10-foot (3-meter) scaffolding. Another refuses offers for housing after 20 years on the streets. There was a man they found in a house who’d been drinking antifreeze for four days in an attempt to kill himself.

“Now’s he’s with Volunteers of America. It’s kind of cool. An older guy,” Miller says.

“But we haven’t found anyone dead … which is good!”

Decades of poverty, the trauma of Katrina, the economic downturn and the oil spill in the Gulf of Mexico are a toxic socio-economic cocktail that has made the reality of dire homelessness stubbornly vivid here. With about 11,000 homeless, New Orleans has the nation’s highest number per capita, according to UNITY.

New Orleans, enjoying three solid years of growth and excited by rebuilding successes, was stunned back into its homeless crisis just after Christmas. On Dec. 28, 2010, eight squatters — a collection of train hoppers and travellers — died inside an abandoned rail-yard warehouse, asphyxiated by carbon monoxide fumes and burned when a fire they’d built to warm themselves went out of control.

“The homelessness here does seem very Third World, and that shouldn’t be happening in America in 2011,” said Martha J. Kegel, the executive director of UNITY. “I am just horrified by the magnitude of the problem.”

___

In the wake of Katrina, New Orleans became a laboratory for many things — urban planning, eco-friendly building, school reforms, community-driven politics, volunteerism, adaptation to a world facing global climate change.

But social workers and homeless advocates say an opportunity was missed to make New Orleans a laboratory for ending homelessness in an American city. Overnight, a majority were left homeless by Katrina, which struck on Aug. 29, 2005.

It took Congress until the summer of 2008 to give the New Orleans metro area enough money — funneled through a Department of Housing and Urban Development voucher program — to house 875 of the most vulnerable people living on the streets.

By then, tent cities had sprung up in front of City Hall and along Canal Boulevard, the city’s main thoroughfare.

“There was a lot of hope at the beginning (after Katrina) that since everyone had left the city, that we could prevent the recurrence of homelessness at all as people came back,” said Nan Roman, the head of the National Alliance to End Homelessness.

Not enough was done, she said — “not what we had hoped, something like a game changer. That didn’t happen.”

Meanwhile, rebuilding programs for renters have languished, as has the construction of cheaper housing. In addition, mental health and health care services remain crippled.

“The magnitude of the problem calls for a muscular response, but that hasn’t really happened,” Kegel said.

“It’s a shame that we’re still having to do search and rescue for homeless in abandoned buildings five and a half years after the hurricane.”

And the homeless numbers are creeping back up due to the economic downturn and oil spill.

“There are a number of first-time homeless people out on the streets now, probably the most we’ve seen since Katrina,” said Stacy Horn Koch, an advocate hired last month by Mayor Mitch Landrieu to tackle homelessness.

The city gets about $15 million a year from HUD to help the homeless, and $7 million for homeless programs was made available through economic stimulus funding.

But some targeted funds are drying up. More than 500 of the 875 special HUD permanent housing vouchers have been used. Once they’re gone, a door will close on housing the most desperate.

“It’s harder and harder to get funds for the long-term recovery,” Kegel said.

___

The UNITY van pulls up to a boarded-up hotel where they’d discovered a couple living on a previous outing.

Kenneth J. Wilson, a sheetrock painter whose employment surged after Katrina before petering out, and Venus Green, an out-of-work nursing assistant, greet the social workers with weak smiles. They’ve been at the hotel for about a year, and she’s now pregnant.

“Before the storm, I was working, I had my own place. I was doing good,” Green, 32, says. “After the storm, I gave up.”

The UNITY team spends about a half hour with the couple filling out paperwork to help them get into housing. Quigley brings them some extra sleeping bags. The small room has no heat. Still, it kind of feels like home with photos of family next to the queen bed, an Oriental rug, an electric cooker and New Orleans Saints memorabilia hanging from a light fixture.

Green feels that a real home will set things straight. “Once I get a place to stay, it will be easier for me to get a job and stuff,” she says. “I can’t put this down for no address.”

The van moves on.

In the 8th Ward, the van parks behind the abandoned Oretha Castle Haley elementary school, named for a civil rights leader.

“Hello! Hello! Homeless outreach! UNITY! Anybody home?”

Their voices echo in pitch black stairwells, corridors and class rooms. Debris covers every floor. Chalk boards are scrawled with graffiti. The school is used by travellers like the ones killed in the warehouse fire. They’re gone now, leaving behind malt liquor cans and tobacco pouches. In a classroom, a newspaper article about the deadly warehouse fire hangs on the wall.

During the day, the UNITY crew had found a drug cooker and syringes, and also evidence of a woman living with a dog in an office. But she’s not around.

The van moves on.

They hope for better luck with a young woman they’ve been told is living in a squat next to the train tracks where the eight travellers were killed. Apparently, she was part of the group.

They park near a memorial to the fire victims. Occasionally, trains whistle.

Down the tracks, their flashlights pick out someone sleeping on the ground in an abandoned warehouse. He’s got a dog with him.

Victor Fitzsimmons is 22, from Wisconsin, and has been hopping freight cars for the past year and a half. He says he was in the Marine Corps in Iraq.

He shivers at the thought of the warehouse fire and the victims, whom he knew. “That right there,” he says, pointing, “is the grill they took inside.”

The UNITY searchers move on.

In a supermarket parking lot, they find Charles Arceneaux Jr., a 53-year-old diabetic living in a Grand Marquis car. After Katrina, his leg got infected and was amputated. The only good thing about the cold is that he doesn’t have to worry about his insulin spoiling.

“I am hoping that by the time things get really, really warm, I will be situated,” he says.

More paperwork: He’s got a good shot at housing.

The van heads to an abandoned house near St. Bernard Avenue where a pastor has told them about a man living in a Katrina-wrecked house.

It’s past midnight when they find it: Broken windows, roof in tatters, missing doors, a deadness.

A skinny, ethereal man appears out of the gloom, and beckons them to his side of the house. A fetid stench overwhelms the social workers when he opens his door. Trash covers the floors.

The 43-year-old man tells them he suffers from epilepsy and sickle-cell disease. Before the storm, he lived with an uncle in the St. Bernard public housing project, but that was razed. He says his family “is out of town right now, ever since the hurricane.”

A friend owns the house and has let him stay in it for the past two years.

Back in the van, Quigley says, “This is exactly what we’re after.” With no income, no food stamps, and no one even aware that he’s homeless, “he needs case management badly to help him survive.”

The van moves on to an abandoned house, filled with gut-wrenching filth, that they’d visited earlier.

Miller tries the door, but it’s locked from the inside. He peers through a broken window and sees a shape on the floor.

“This is Mike from UNITY.”

“I heard ya. Go away!” a man groans back, wasted.

“You want me to come back tomorrow. What time?”

“In the afternoon, man, leave me alone.”

“Who’m I asking for? Can I leave a card? OK? Who’m I leaving a card for?” Silence. “OK, my man, I’m going to put it in the door for ya. You alright for now?”

The man doesn’t answer.

For tonight, the search and rescue comes to an end.

Katrina`s ruins home to thousands of homeless

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